Silverpop - Retail & E-tail Resource Center
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Retail & E-tail Resources

IBM Marketing Cloud's digital marketing platform gives retailers the marketing tools to make social, mobile, offline and online data actionable — without having to depend on IT resources every time they need to access data —so they can focus on strategy and planning versus execution.

With IBM Marketing Cloud, you can also fully automate and optimize those personalized campaigns to maximize revenue per send across channels. Read our Customer Success Stories.

 

 

Featured White Papers

Google Tabs

 

Gmail Tabs:
Impact on Email
Marketing and
Strategies to
Respond

Download
  Google Tabs

 

Creating Real-time Individualized
Campaigns Around Every Imaginable
Buyer Behavior

Download
 
Google Tabs

 

Print Money Today:
7 Emails Retailers Should Automate To Drive Massive ROI

Download
  Google Tabs

 

Ken Magill’s List
Hygiene Guide

Download

 


Case Studies

Paperstyle

Paperstyle enjoys triple
increases in performance
by sending automated
post purchase email by
using IBM Marketing Cloud’s easy to
build campaign builder….      
read more

Fabricdotcom

Fabric.com uses highly
personalized life-cycle
programs to increase
conversions by 40% by
easily building a 
preference center...      
read more

Smartpak

Smartpak doubles results
from browse abandon 
email by using IBM Marketing Cloud’s
single platform marketing
database...                    
read more

 


Retail Solutions

Features Overview

Features Overview

Download

IBM Marketing Cloud Transact

IBM Marketing Cloud Transact

Download

Security Overview

Security Overview

Download

 


Come see a demo at these retail specific events:

eTail West 2014
March 3-6
JW Marriott San Antonio
San Antonio, TX

More

Internet Retailer 2014
June 10-13
McCormick Place West
Chicago, IL

More

Shop.org 2014
September 29-October 1
Washington State Convention Center
Seattle, WA

More

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