Bridgevine is a reseller for cable and telecommunications companies including TimeWarner, Comcast, Cox and DirecTV, among others. Its marketing team uses IBM Marketing Cloud, as its main digital marketing tool, including both email and mobile marketing (SMS).
Challenges and Goals
Marketing to an entirely B2C audience, the Bridgevine marketing team was challenged with prospective customers not following through with conversions – in this instance, calling into the call center to schedule an installation appointment.
The team implemented an automated email and SMS campaign with the goal of being more proactive than reactive to increase these conversions.