Transactional Email, Shopping Cart Abandonment | S&S Worldwide | Silverpop
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S&S Worldwide

Online retailer recovers 25 percent of lost sales from abandoned carts using Silverpop Engage Transact

We are very pleased with the results of implementing a cart abandonment program. In fact, we typically see a 25 percent conversion rate on personalized transactional messages focused on items left in carts.

Carolyn Nye, Marketing Manager, S&S Worldwide

The Company

S&S Worldwide is a leading, value-priced online destination for arts and crafts, educational supplies, youth sports and physical education equipment. With thousands of products, the company has grown to occupy over 250,000 square feet of warehouse and fulfillment space. S&S also produces and manufactures many of the company’s proprietary products and designs. Each year, the S&S Worldwide product development team designs, develops and sources new products for craft kits, therapy, physical education and early learning.

The Challenge

According to MarketingSherpa, online shopping cart abandonment rates can range between 20 percent and 60 percent. With that statistic in mind, S&S Worldwide recognized the need to better engage with customers and keep them in the buying cycle.

S&S Worldwide had been using an in-house transactional email system. Although it was capable of triggering messages to customers, it did not provide personalized emails or any reporting capabilities, making it impossible to track basic metrics or deliverability rates. “We had an understanding of how our customers shopped for our products,” said Carolyn Nye, marketing manager, S&S Worldwide. “There was no doubt that there was an opportunity to capture lost sales. We needed a solution that would help us monetize our understanding of our customer behavior.”

To keep reading about S&S Worldwide and their success with Silverpop, download the case study.

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