Online personal finance service provider uses segmentation and Send Time Optimization to engage customers and increase open and click rates.

The Company

Mint.com is the nation’s leading online personal finance service, providing more than 1.5 million users a free, easy and intelligent approach to money management. Mint.com is tracking more than $175 billion in transactions, $47 billion in assets and has identified $300 million in potential savings for its users.

The Challenge

With 3,000 new customers signing up each day for Mint.com’s personal finance service, email communications are fundamental to engaging with the company’s burgeoning customer base. However, its former email provider didn’t have the sophistication Mint.com needed to increase its focus on customer engagement and service its growing customer base.

“We wanted to ramp up our email marketing and increase our volume significantly,” said Lisa Friedman, senior director, marketing, Mint.com. “One of our core values is to ‘quantify everything,’ so it was important to have an email solution that enabled us to easily analyze our customer data and find the most effective ways to engage with our customers based on specific behaviors or events.”

To keep reading about Mint.com and their success with Silverpop, download the case study.