KCP&L uses email to communicate with customers in a cost-effective manner, and increase enrollment in energy efficiency programs

The Company

Kansas City Power & Light (KCP&L), a wholly-owned subsidiary of Great Plains Energy Inc., is a leading regulated provider of energy-related products and services for homes, businesses, industries and municipalities in the Kansas City metropolitan area and surrounding region.

The Challenge

In recent years, energy providers have begun looking for new ways to communicate with customers as they introduce programs to help manage costs and use energy more efficiently. KCP&L is committed to helping its customers through initiatives designed to supply its community with clean, reliable and affordable energy now and for generations to come. KCP&L considered email as a major channel for communicating with customers about energy efficiency programs as well as making its business more effective in terms of implementing paperless billing and transactional emails. Unfortunately, KCP&L lacked sophisticated email capabilities. List accuracy was also an important issue for KCP&L as it grew its list to more than 215,000 customer email addresses. “We needed to be sure we had a clean list so we could be assured that we were reaching our customer base,” said Amy Van Hall, e-service specialist, KCP&L.

To keep reading about Kansas City Power & Light and their success with Silverpop, download the case study.