Silverpop Engage helps retailer boost marketing revenues threefold

The Company

Fossil is a design, development, marketing and distribution company that specializes in consumer products predicated on fashion and value. The company’s principal offerings include an extensive line of fashion watches sold under the company’s proprietary and licensed brands. The company also offers complementary lines of small leather goods, belts, handbags, sunglasses, jewelry and apparel. Fossil products are sold in department stores and specialty retail stores in over 90 countries around the world in addition to the company’s e-commerce Web site.

The Challenge

Fossil’s email marketing was being handled in-house. One person had managed email while juggling a number of other projects. Fossil marketers recognized they were experiencing deliverability issues with their campaigns, but weren’t sure just how serious the problem actually was. They also needed improved list manipulation capabilities to enable them to better target customers with relevant offerings. The company wanted to be able to create marketing campaigns that would establish strong relationships with its customers. Fossil realized it needed an outside vendor to better manage its campaigns and help take its engagement marketing to a much higher level.

To keep reading about Fossil and their success with Silverpop, download the case study.