Nasdaq company quadruples incoming leads and drives sales

The Company

EDGAR Online, Inc. (Nasdaq: EDGR) is a leading provider of interactive business and financial data on global companies to financial, corporate and advisory professionals. As a leading developer of XBRL and XML tagged data, EDGAR Online delivers a broad spectrum of data including SEC filings, fundamental data, institutional holdings, insider trades, IPO/SPO registrations, and access to global annual reports and conference call transcripts.

The Challenge

The marketing team at EDGAR Online needed to increase the number of incoming leads and also wanted to take a more proactive approach to generating demand to improve the quality of leads. The marketers had been generating a majority of their leads through the standard “contact us” page on their Web site, but were not getting the desired results. The marketing team hoped to find a single tool that would allow expansion of online demand-generation tactics, engage prospects and deliver improved results without adding additional resources. “Our biggest challenge we faced was just managing the number of leads that we were getting on a daily basis. We were doing a good job of generating those leads but we needed to do a better job of qualifying these leads for the sales reps,” said Bill Shaughnessy, director of online marketing, EDGAR Online.

To keep reading about EDGAR Online and their success with Silverpop, download the case study.