Marketing Case Study Library | Silverpop
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Marketing Case Studies:
Email Marketing, Marketing Automation, and More

Marketing Automation, Email, Social and Mobile Case Studies

IBM Marketing Cloud is proud to have helped many of the world's leading brands with their marketing automation, email, social and mobile needs. Browse our case study library to find out why you, too, should make IBM Marketing Cloud your partner for digital marketing success.

  • PensionBee

    This innovative FinTech startup used IBM Marketing Cloud to quickly get up and running with effective personalized, automated lead nurturing.

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  • Countrywide

    Delivering highly relevant emails, closely aligned with the customer journey, enables Countrywide to increase email open rates by 120%.

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  • Payoneer

    Online payments platform provider achieves open rates of 53% and click-through rates of 32% using dynamic content.

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  • Studio Moderna

    Multichannel consumer electronics retailer uses automated emails to generate 30 percent of its revenue

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  • Caffè Nero

    Coffee house brand boosts high-street sales through bespoke online communications

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  • Freesat

    Subscription-free satellite TV company grows customer database by 447 percent in 18 months

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  • Whereoware

    Digital agency partner uses website personalization to help healthcare client to 61 percent increase in site views

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  • Ferguson Enterprises

    Major plumbing wholesale distributor uses automated programs to boost engagement and database quality 

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  • Big Scary Cranium

    Drives 300% ROI for Client Alliance Bus Group

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  • Bridgevine

    Increases Conversions 300 Percent with Automated SMS Program 

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  • Advanced Micro Devices

    Chooses IBM Marketing Cloud for Strong Marketing Automation Features, Central Marketing Database 


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  • 1-800-GOT-JUNK?

    Increases Customer Loyalty with Automated, Multichannel Programs 

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  • CaringBridge

    Nonprofit uses automated, behavior-driven campaigns to drive largest donation days in its history

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  • MudPie

    Retail client achieves 5% conversion rate on “Important Occasion” campaign utilizing IBM Marketing Cloud Programs

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  • 24option

    Leading trading platform increases customer deposits through combination of deep customer analytics and automation

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  • Dairy Crest Group PLC

    Food delivery company uses multi-channelapproach to increase customer engagement

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  • International Rescue Committee

    Nonprofit uses automated, behavior-driven remarketing campaigns to drive 20X donation rate 

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  • Paper Style

    Online retailer implements innovative wedding campaign, resulting in a 330% increase in revenue per email

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  • SmartPak Equine

    Retailer uses marketing automation to achieve conversion rates up to 50%

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  • S&S Worldwide

    Online retailer recovers 25 percent of lost sales from abandoned carts using Silverpop Engage Transact

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  • Markco Media

    Couponing site sees 121% lift in activation using Silverpop’s Programs functionality

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  • Intertops

    Gaming Company Finds Less Is More When It Comes to Deliverability

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  • Unum

    Leading benefits provider uses IBM Marketing Cloud Landing Pages to easily and efficiently deliver critical enrollment information to customers.

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  • Thai Airways International

    Automated anniversary campaign tallies 61% open rate and leads to 1.5 million Facebook impressions

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  • National Society of Collegiate Scholars

    Non-profit uses Salesforce.com integration and Programs functionality to completely automate prospecting activities.

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  • InsideOut Development

    Corporate training firm uses IBM Marketing Cloud Programs, lead scoring, and SFDC integration to increase their effective rate by 6X

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  • Idea Health & Fitness Association

    Organization of health and fitness professionals pumps up level of marketing sophistication with the help of IBM Marketing Cloud

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  • CARFAX

    Automated notifications increase customer satisfaction and retention for CARFAX

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  • RSPCA

    Animal welfare charity fetches 45% open rate and 780% campaign ROI from segmentation and testing.

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  • Bonnier

    Major publisher increases content relevancy and doubles open and click rates for its newsletters using Silverpop Engage

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  • Mazda

    Silverpop Engage puts the “zoom-zoom” in Mazda’s engagement marketing campaigns

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  • Elite Partner

    Online dating company uses advanced segmentation and automation to increase sales by 9%

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  • Air New Zealand

    “Personality Allowed” campaign yields impressive results for Air New Zealand

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  • Creative Co-Op

    B2B Wholesale retailer achieves 800% ROI on closeout campaign

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  • Moosejaw

    Outdoor Retailer uses segmentation and targeting to increase open rates by 80%.

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