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Modern day marketers need to be aware that their brand messages are at risk of being swallowed up in the abyss that can be email marketing.
Modern day marketers need to be aware that their brand messages are at risk of being swallowed up in the abyss that can be email marketing. On average per person, per day consumers are receiving over 30,000 advertising messages, so it is essential that your business stands out from the crowd. Below are my essential, top ten email marketing tips:
According to Gartner, "by 2017, the CMO will spend more on IT than the CIO." Marketing's increasing reliance on IT combined with the shift to customer experience–centric marketing brings a set of core challenges—including getting a 360-degree view of cross-channel customer data to make the right decisions and accelerate business growth. However, for marketers to leverage data across channels, they need true data integration among customer-facing systems to equip the right stakeholder with the right customer data in real time.
When B2B marketers send out a typical paid tweet, they have to direct leads to a landing page with a form for their name, company, email and any other pertinent bits of data they want to capture. As any marketer knows, when prospects have to go to another site and fill out a form it increases the likelihood that they will just abandon the task.
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.
TM Lewin has revealed that the average lifetime spend of its social media customers outstrips that of customers driven to its site via paid search.
Twitter began testing a lead generation tool Wednesday in its tweet stream that resembles a cross between a daily deal alert and call-to-action ad in search engine query result pages. It serves up in one of Twitter's Cards, the expandable display unit that allows brands to attach photos or other media.
Lead generation is becoming simpler in practical terms—it's easier than ever before to find and nurture prospective customers. But the forces driving it are complex, including the integration of marketing and sales tools and continued industry consolidation. -
Working with Silverpop, retailer T.M. Lewin used creative email campaigns to grow social media presence and increase ROI.
Integration with Litmus allows marketers to deliver targeted content based on customer preferences.
Today is also Pick Strawberries Day, and National Lucky Penny Day is coming up on May 23. If you miss any of these holidays, you have all the rest of May to celebrateNational Barbecue Month. Could any of these days give you a new and interesting hook for your next email campaign?
Digital marketing technology provider Silverpop has launched Email Insights, an application that enables marketers to preview emails in 30 different email clients.
The IPO drumbeat at Silverpop Systems Inc. is getting louder.
Silverpop has been considering strategic alternatives, including an IPO, for some time, said a long-term investor in the company who is not on the board.
Modern day marketers need to be aware that their brand messages are at risk of being swallowed up in the abyss that can be email marketing. On average per person, per day consumers are receiving over 30,000 advertising messages, so it is essential that your business stands out from the crowd.
Silverpop, the marketing tech company that announced $25 million in new funding last month, is announcing a new feature to help customers adapt to all the different ways that people are opening their emails.
Email marketers experienced an average open rate of 19.7% last year, although top-performing companies had an open rate almost twice as high, a report from email marketing services provider Silverpop found.
Silverpop, a provider of digital marketing technology solutions, announced the growth of its reseller channel. Revenue for its reseller network in Q1 2013 increased 74% as compared to the same time last year, according to company officials.
With his keynote at the MediaPost Email Insider Summit, PaperStyle.com's David Grocer says his company has benefited from Google Analytics to collect data. PaperStyle also uses a Silverpop tool with Web tracking capabilities.
Education, retail, and computer hardware/electronics are the best-performing verticals in email marketing, according to a recent report released by Silverpop that benchmarked open rates, click-through rates, and churn metrics across 14 industries and four geographic regions.
The Atlanta-based marketing technology firm has raised $25 million in debt financing, which some say could suggest the 500-employee firm is reading to go public.
Silverpop Systems Inc., which provides e-mail and other digital marketing services, will announce tomorrow that it has raised $25 million.
To stay nimble, marketing automation firm Silverpop just secured a fresh $25 million in funding.
Behavioral marketing automation and email marketing company Silverpop has raised $25 million in debt financing from Escalate Capital Partners and Silicon Valley Bank.
Silverpop has raised $25 million in fresh funding to help it reach out to new customers and build new automation tools that generate revenue and improve ROI.
Silverpop Systems Inc . was among the first companies to build email-marketing software but as that space is maturing it has raised $25 million in debt financing to get out the word that it's not an email-marketing company.
"If you didn't know anything about someone's email program and you had to offer any piece of advice, what would it be?"
Behavioral marketing automation and email marketing tech provider Silverpop has raised $25 million in venture debt funding from Escalate Capital Partners and Silicon Valley Bank (SVB).
Email and behavioral marketing technology provider, Silverpop, has raised $25 million in new funding, led by Escalate Capital Partners and Silicon Valley Bank.
Email marketing and marketing automation vendor Silverpop has received US $25 million in new funding, and the company has said it plans to use the cash to continue building out its sales and marketing teams.
Email marketing automation provider Silverpop released its 2013 Email Marketing Metrics Benchmark study, analyzing key metrics of fourteen different industries in the U.S. and Canada, as well as countries in Europe, the Middle East, Africa and Asia Pacific. When evaluating open rates, CTRs, CTORs and list churn statistics, the top performing vertical industries included education, computer hardware, telecom and electronics, and retail.
Consumer product emails are the most opened emails and have a median 25.4 percent open rate on average, according to new metrics from email marketing services company Silverpop. The research comes from Silverpop's 2013 Email Marketing Metrics Benchmark study, which analyzed email metrics by industry and global region.
Computer hardware, telecom and retail were among the highest performing verticals in Silverpop’s recently released 2013 Email Marketing Benchmarks Study.
The median open rate for emails in the United States last year, according to a study released this week by Silverpop, was 16.5%. If your open rates are cruising along at 20% or above, then, you might have a fairly high opinion of your email prowess. You would be mistaken. You are not even in the top 25% of email marketers.
Curious about the state of email marketing? Silverpop has released the findings of its 2013 Email Marketing Benchmarks Study, which showed that email is still an effective channel for delivering personalized, dynamic messages at the right time.
Silverpop, a digital marketing technology provider that unifies marketing automation, email, mobile and social, announced the findings of its 2013 Email Marketing Benchmarks Study yesterday. The report goes beyond standard email marketing benchmarks, providing a breakdown of data by top-quartile, median and bottom-quartile performers as well as analysis by industry and geography. In this year's report, education, computer hardware, telecom, and electronics and retail were the highest-performing verticals.
Silverpop CEO Bill Nussey says his company doesn’t “do” the advertising side, but that depends on your definition of advertising. “Advertising is media," says Nussey. "We only deal with that peripherally. We bring a degree of automation to marketing overall, with an emphasis on the relationship side where the ROI is high.”
As Opening Day chatter filled our Facebook and Twitter streams, the folks at Silverpop looked at what the Major League Baseball clubs were doing in social, mobile and email to see the interaction between the fans and the teams in the digital space.
When celebrating Opening Day 2013, baseball fans were enjoying more than their peanuts and Cracker Jack; they were also enjoying talking baseball on their social networks.
In honor of Opening Day, digital marketing firm Silverpop analyzed the social-mobile activities of all thirty Major League Baseball teams and their fans. Even better, they put their data into an infographic.
Spring is in the air and another Major League Baseball season is upon us.
Since being acquired by Silverpop a year ago, CoreMotives has increased billings by 136% and added more than 270 customers, bringing the total to 1,500 brands currently using the tool to deliver marketing campaigns from within Microsoft Dynamics CRM.
It’s Opening Day for Major League Baseball. San Francisco is home to the defending World Series-champion San Francisco Giants. It’s also home to Twitter and, in baseball terms, Facebook. But the Giants place a mediocre fourth in the social media fandom, according to this infographic from Silverpop. But maybe that means the fans watch the games instead of their phones?
CoreMotives is a marketing automation platform that operates completely within Microsoft Dynamics CRM. Acquired by Silverpop about a year ago, CoreMotives remains a separate offering from its parent's flagship Engage platform, which features its own Microsoft Dynamics CRM integration.
Marketing automation software is big business as Corporate America competes to turn prospects into paying customers. Atlanta is developing into a hotbed for the industry, which according to one estimate will grow 50 percent this year.
Email marketing automation has had such a significant impact in sectors such as financial services, hospitality and retail, that when Forrester outlined the mega-trends that were shaping the market, the growth of automation tools was one of the top contributors.
Recently, most email service providers have converted to a new customized algorithm that calculates deliverability using a combination of the original email delivery rules plus new "engagement" factors: open rates, clicks, unsubscribes, and complaints.
Silverpop announced new mobile messaging capabilities that allow Silverpop users to implement automated, behavior-based SMS campaigns.
Marketing automation vendor Silverpop has added more SMS based data collection to its offerings, a move designed to help target Web, email social and mobile channels with highly personalized content
In the old days of email marketing, batch and blast was the most effective, not to mention the only, way to reach thousands of contacts at once. It was a reliable method, but it is no longer as practical or beneficial. Contacts are inundated constantly with messages and ads — whether it’s in their inboxes, on social channels or the web. Impersonal, irrelevant messages will receive a quick delete without a second thought.
Silverpop just announced the launch of its Digital Marketing University, a multi-city educational roadshow aimed at helping marketers of all types stay informed about today’s constantly evolving digital landscape.
Live blogging from MarketingSherpa Email Summit 2013 in Las Vegas, I had the opportunity to catch Loren McDonald, VP of Industry Relations, Silverpop, speak on using buyer behavior in email campaigns. His presentation was titled, “Let Buyer Behavior Be Your Guide! Delivering Communications that Convert.”
Platforms Are Made For Integrating
Silverpop's Ellen Valentine provides three ways for marketers to measure the ROI of marketing automation.
Silverpop, a digital marketing technology vendor, and EPiServer, a provider of digital marketing and e-Commerce solutions, announced plans to integrate their platforms.
Silverpop has partnered with EPIServer to improve content delivery and targeting.
Software company EPiServer and digital marketing technology company Silverpop announced a partnership under which they will combine their platforms.
Every year, the Grammy Awards show gathers all the usual suspects for a replay of the year’s favorite hits. Fortunately, outspoken celebrities in crazy outfits still manage to surprise us every time — sometimes with their songs, sometimes with their acceptance speeches. These two infographics show how the artists fared on social media sites before and after the show in 2013.
Social media has become an indispensable part of the music business. It used to be that winning a Grammy was one of the best way for a new artist to enter into the public imagination. Now, they enter through social media, and the Grammys naturally follow.
With the 55th Annual Grammy Awards taking place Sunday night, email marketing and marketing automation technology provider Silverpop examined how the six most-nominated artists — Fun, Kanye West, Mumford & Sons, Jay-Z, Frank Ocean, and The Black Keys — interact with their fans via Facebook and other social networks.
From Jan. 4 through Feb. 3, Silverpop monitored email, Facebook, Twitter, YouTube, SMS / text and more to see how socially active the six most-nominated Grammy nominees are.
The online publication increased email capture and open rates by offering more relevant and personalized information.
2012 was a game changing year for the marketing automation (MA) industry. Major acquisitions, such as ExactTarget's purchase of Pardot and Oracle's procurement of Eloqua, sparked an increased interest in the MA realm and strengthened the bond between marketing and technology.
Silverpop, the Atlanta-based digital marketing technology provider that unifies marketing automation, email, mobile and social, achieved impressive new business growth of 40 percent as compared to 2011 and added 380 new customers, a third of which turned to the company for its marketing automation offerings.
Silverpop, a digital marketing technology provider, reported that in 2012 new business grew 40% and it signed 380 new customers, with one-third of those choosing the company’s marketing automation offerings.
Automated campaign messaging will improve marketing efficiency and effectiveness, says Ellen Valentine, product evangelist at Silverpop.
With all the focus on social media, it seems that email marketing is almost an afterthought for many companies. Email may not be trendy, but it’s cheap, easy to measure, and easy to target. It's a good place to do testing, it keeps your brand visible, and at the end of the day it delivers results.
It’s January. And that means a feature predicting the main trends for the coming year. Here’s Alex Aspinall’s take on what you need to be thinking about in 2013.
Whether a visitor to your website is coming directly from a social network or is just one of the millions of people who make social a part of their daily lives, offering the option of signing in with a social login (e.g., Facebook or Twitter) as an alternative to filling out a form has clear benefits.
Recently it seems as if mobile email has become the No. 1 discussion topic among digital marketers. What's the impact? How do you give subscribers the best email experience in order to get the highest engagement and conversion rates? How important is mobile optimization, anyway?
Christina Pappas articipated in the Friday #profschat Tweetchat on email marketing and was really interested to hear and learn about all the challenges marketers are still facing when it comes to developing and executing truly effective email campaigns.
2012 was the year that mobile devices issued a rousing wake-up call to marketers who had yet to appreciate mobile's tightening grip on consumers— or rather people's tightening grip on their phones.
As we close out 2012, we can’t think of a better idea than to look at some of the digital numbers that may surprise you, confirm what you already know, and hopefully inspire you look at how your business and marketing plans can adapt.
For the past year, digital marketers have been trying to come to grips with the fact that 35 percent of all emails are viewed on mobile devices and tablets. Marketers are asking questions.
Big data; it's creating quite the buzz in the marketing world, and with good reason, writes Ellen Valentine, product evangelist, Silverpop.
Email marketing isn’t new or as buzz-inducing as other marketing channels like social media, but it’s still a reliable and effective weapon in marketers’ arsenals.
With the right approach to building a marketing budget, B2B companies can clarify their business development goals, gain organizational direction for marketing and position themselves for more profitable growth.
Ellen Valentine answeres, "In what ways is marketing integration impacting lead-gen, social media, display and other channels?"
Triggered email messages—the marketing appeals based on an event or action taken by a consumer, like a birthday or abandoned cart—yield 75% higher open rates and 115% higher click-through-rates than business-as-usual (BAU) emails. Yet triggered emails account for less than 3% of total email volume.
Email can be a powerful tool in the marketer's tool kit. Don't get it all wrong.
Early studies showed that Twitter contributed nothing to Thanksgiving sales this year, at least in terms of traffic to retail sites. But data from Black Friday and Cyber Monday continues to pour in.
Shoppers braving long lines to snatch up Black Friday sales had coffee on their minds. A word cloud from digital marketing technology provider Silverpop lists “coffee,” “deals” and “sale” among the words Twitter users said the most on the popular post-Thanksgiving shopping day.
More Twitter users checked in from Target stores than any other retailer on Thanksgiving evening and Black Friday, according to new data compiled by the digital marketing firm Silverpop.
While the roots of social media can be traced back to email, USENET and the launch of the World Wide Web in the 1970s and 1980s, the phenomenon that we know and enjoy today found life with Friendster and Myspace (in 2002 and 2003 respectively), and then really took off when Facebook launched in 2004.
Fast growing marketing technology provider Silverpop has announced that its year-to-date new business growth increased by 39% compared to 2011.
For many, using the Internet means being on a social network, and with the rise of web connected smartphones we have never been more able to share our daily goings on. Accordingly ,the growth in social network users has been substantial over the last decade.
Ellen Valentine, product evangelist at Silverpop and my guest this week on Marketing Smarts, has an interesting perspective on the perennial tension between Marketing and Sales: Technology is to blame!
Email campaigns need to be more sophisticated than ever to stand out and achieve clicks, with high levels of targeting and segmentation, a strong visual presence and relevant, compelling content.
Email services provider Silverpop has announced the addition of 110 new clients in Q3 2012, a 39% increase over the previous year.
Digital marketing technology provider Silverpop has announced a 39% business growth compared to the previous year, as well as the addition of 110 new clients in Q3.
It may seem old-fashioned, but e-mail marketing continues to demonstrate its attraction for finance chiefs.
This year’s presidential candidates have been reaching out nonstop to their constituents through email, hoping the online messages help increase fundraising efforts, turnout at conventions, and the number of voters at the polls next week. Digital marketing technology provider Silverpop analyzed 400 messages between the two candidates, their vice presidential partners and even their wives since August 2012 to see what their email campaigns have accomplished.
Facebook recently released its “Custom Audiences” feature, which allows digital markets to run advertising campaigns targeted specifically to certain customers and prospects. With nearly 83 percent of marketers using Facebook, what can marketers actually do with this new tool?
As if marketers weren’t strapped enough for time, today’s empowered buyers have more channels than ever to choose from and are waiting until later in the buying cycle to interact with businesses. If and when they do cross paths with you, they expect you to be more helpful and more personal than ever — especially if you’re expecting them to share your brand content with their social networks.
As business leaders work to align both Sales and Marketing within their organizations, a common question that arises is how to compensate members of each team. While sales positions have traditionally been incentivized by commission-based pay and high earning-potentials, compensation for marketers is still commonly based on flat salaries.
Silverpop CEO Bill Nussey weighed in on rival ESP ExactTarget's acquisition of marketing automation firm Pardot.
At the MarketingProfs B2B Forum earlier this month, Maribeth Ross of NetProspex led a lively discussion featuring Ross Graber, research director of marketing operations at SiriusDecisions; Ellen Valentine, evangelist at Silverpop; and Edward Burke, demand generation manager at Ness Technologies.Here's a summary of the smarts that the panel imparted.
The public is fast learning how to dodge and ignore the hail of political email, quickly diminishing the impact of what’s been a reliable and low-cost campaign tool.
Open rates for marketing-related emails are now at historic lows — more than 80 percent go unread — a trend that is scary to campaign operatives who rely on it as their primary mode of communications with potential donors, voters and volunteers.
Brazil-based Nitryx will bring Latin American marketers the ability to deliver highly targeted, relevant and personalized campaigns that are influenced by recipient behaviors.
It’s up to the marketing team to think about customer experience management. But what exactly is it and how do you get it right? Alex Blyth reports.
The newsletter is where two of the most valuable marketing tools come together: email and content. It is a prime opportunity to not only recognize the power shift from marketer to consumer, but also embrace and optimize for it.
What’s behavioural marketing, how does it work and how can retailers use it most effectively? These were just some of the questions that Richard Austin, emarketing strategy consultant at Silverpop, tackled in a recent Internet Retailing webinar, Behavioural marketing: beyond email marketing.
The iPhone 5 new feature announcements along with the iOS 6 operating system upgrade have left many talking about the additions, changes and, most importantly, their implications. For marketers, while there's no single game-changing feature, the iPhone 5/iOS 6 launch is a clear signal to any holdout marketers that we've now reached a point where the need for mobile strategy can no longer be ignored.
n a world where social media gives businesses more immediate ways to connect with customers, is e-mail marketing still relevant? I think so.
Stuart Elliott covers Todd McCormick's appointment to SVP Sales in the Webdenda section.
DemandGen Report's Andrew Gaffney meets with Silverpop's Bryan Brown during Dreamforce 2012 to discuss out marketers can get more out of their Salesforce investment with Silverpop solutions.
Silverpop offers its customers the ability to collect email addresses through its Social Sign-In feature and is the first in the industry to offer it for LinkedIn.
With so much competition for peoples’ attention, marketers need to make sure that their email marketing is optimized for today’s standards.
What is Location Marketing and how to get started for free:
No, this isn't another "email isn't dead" column. I'm tired of those, and you wouldn't be reading this column if you thought that email's day was done.
Email service provider Silverpop announced new behavior-based capabilities for its Engage platform. The additions include dynamic content based on behavior and behavior-based lead scoring models.
Silverpop has announced several additions to its Engage platform. Enhanced dynamic content and lead scoring capabilities give customers additional opportunities to increase engagement and drive more revenue through more personalized campaigns influenced by buyer behavior.
Digital marketing technology provider Silverpop has announced an enhancement to its Social-Sign-In feature (built through a partnership with Janrain).
Silverpop yesterday announced it has integrated LinkedIn to Social Sign In, the digital marketing technology provider’s social signup tool.
Digital marketing provider Silverpop has enhanced its Social Sign-In feature, built through a partnership with Janrain, a provider of social identity and user management solutions.
Silverpop, a digital marketing technology provider, today announced a partnership with Janrain to collect email addresses of prospects who register for offers using their LinkedIn credentials.
Digital marketing technology provider, Silverpop, named Todd McCormick senior vice president of sales.
A bigger screen offers more room for creativity, 4G LTE wireless boosts performance, and a digital wallet named Passbook gives merchants a place in the heart of the smartphone.
Near-field communications chips and standardized metrics top wish lists
Here are 5 ways to use social media to power your email marketing efforts:
Alabama, USC, LSU, Oregon and Oklahoma head up the Associated Press college football rankings. But who leads the nation in Foursquare check-ins after the first week of the season?
The consumerisation of the B2B marketing landscape is having a profound effect on the way organisations engage a business audience. So how is this shift manifesting itself and why should B2B brands care?
No matter how loyal customers are to a particular brand, they're more likely to socialize brand-related content when offered an attractive, clear-cut incentive. It's a concept some marketers overlook—but not Dairy Queen, says Loren McDonald, VP of industry relations at Silverpop.
Silverpop has announced significant, year-on-year new business growth in the first half of 2012. The company experienced a 40% increase in closed new business and more than doubled its new professional services contracts compared to the first half of 2011, meaning the company now powers the marketing campaigns of more than 5,000 brands.
Data shows email marketing is still very effective. Here's why and how you should sharpen your email marketing strategies today.
Being customer-centric means looking after the people who buy from you – a simple, desirable goal. But in an ever more complex world of software and social media, true customer-centricity that goes beyond rhetoric is no mean feat.
Silverpop is claiming a 40% increase in closed new business and more than 100% gain in Professional Services contracts compared to the first half of 2011; also, that it now manages the marketing campaigns of more than 5,000 brands.
Is it possible to turn Facebook’s ‘Like’ function into a profitable enterprise? And if so, how do I go about it?
Email marketing and marketing automation company, Silverpop, has released the findings from it’s 2012 Email marketing benchmarks study.
Digital marketing technology provider, Silverpop, has released its 2012 Email Marketing Metrics Benchmark Study. Based on data collected from Silverpop customers, the Benchmark Study aims to help marketers see where they stand against their peers, while setting goals designed to move them into a top-performing quartile.
Email isn’t just the elder statesman of the digital world. Email also binds all the disparate elements of a marketing program and bridges the gap between online and offline in ways that no other communications channel can.
Granted, there are many brands out there that still do “batch and blast” emailing like it’s 1999. But there are also a growing number of brands that have created world-class email programs.
Email open rates have long been lamented by email marketers, retailers and CPG brands. According to one expert the root cause of low email open rates is ad fatigue - consumers see so many ads on a given day that they just don't want to see more. So, what's an email marketer to do?
Average email open rates continued their downward path during 2011 and the first quarter of 2012, though click-through rates (CTRs) increased slightly during the same period, according to Silverpop's Email Marketing Metrics Benchmark Study.
Once again I've rounded up some of the most interesting digital marketing stats we've seen this week.Stats include the ever-increasing search spend, the open-rates for email marketing, mobile usage stats and a look at what influences our purchase decisions.
What does it take to get an American to open email marketing messages? A bit more effort on marketers' parts than in other regions, according to a new study from Silverpop.
Email open rates are declining somewhat, according to a study of email marketing trends by marketing automation company Silverpop, but email efficiency as measured by click-throughs are up.
The presidential campaigns of Barack Obama and Mitt Romney don’t share a lot of ground, but they have at least one thing in common: they both love email, sending dozens of emails a month. What’s the strategy behind the campaigns’ emails to supporters? Mashable turned to digital marketing provider Silverpop, who analyzed every campaign email from early April through June, to find out.
By now you’re well aware of President Obama’s creative subject lines in emails to supporters.
But how effective are the emails themselves? And those of his opponent, Mitt Romney?
Email marketing is an important customer acquisition and retention tool, but as consumers get bombarded with more and more email messages, how do you know whether your campaign should be judged a success?
A study from digital marketing technology provider Silverpop found that companies that provide personalized behavior-based content are far more likely to receive the highest ranking for open rates, click-through rates and clicks-per-clicker, says Dave Walters, product evangelist at Silverpop.
Digital marketing technology provider examined the email messages of 1,124 participating brands sent in 2011 and the first quarter of 2012.
Silverpop says that its most recent look at brand messages sent via email shows that while consumers are opening fewer messages, they are clicking through to the company’s Web site more often.
There are mixed messages for e-mail marketers in a new benchmark study from digital marketing software provider Silverpop: E-mail open rates are falling, but click-through rates are on the rise.
The top quarter of email marketers enjoy open rates of 43.7% by consumers, while the bottom quarter suffers with just 8%, finds Silverpop, the digital marketing tech provider. The researchers clocked all messages sent by 1,124 brands from 20 countries, for the five quarters ending Q1 2012.
Recently we caught up with Bryan Brown, Director of Product Strategy, Silverpop.
Marketing automation software provider Silverpop is now firmly invested in the Microsoft Dynamics CRM market, one can safely say, with its CoreMotives acquisition now four months in the past and with new integration options recently announced for Dynamics CRM and the Silverpop Engage platform.
Digital marketing technology provider Silverpop has been appointed by international travel company Thomas Cook Scheduled Businesses to become the email marketing technology provider for the Netflights, Gold Medal and Pure Luxury brands.
Silverpop, a provider of digital marketing technologies, has partnered with CRM data integration solutions provider Scribe Software to integrate its marketing capabilities with Microsoft's software package, Microsoft Dynamics CRM, says Bryan Brown, direct of product strategy at Silverpop.
Digital marketing solution provider Silverpop has announced a new integration between its Engage marketing platform and Microsoft Dynamics CRM. The move adds a second presence for Silverpop in this market, following its recent acquisition of CoreMotives.
It’s graduation time! While a slew of early 20-somethings enter the woeful workforce, the B2B world has something else to celebrate: its “graduation” into the social media big leagues.
Email response rates are pathetic in comparison with other channels, according to a recent report from the Direct Marketing Association.
Personalize e-mail in every way possible, including based on the device the shopper uses.
Marketing automation is on the rise: 59% of senior marketers say they expect the number of automated campaigns to increase over the next 12 months, and 83% expect the use of marketing automation to improve the efficiency of their marketing processes, according to a report by Forrester Research and Silverpop.
Marketers plan to increase the number of automated campaigns, according to a survey by marketing automation company Silverpop and Forrester Research, with 59% reporting they'll boost automated campaigns this year.
The role of the marketer is evolving. In today’s world, customers and prospects have more control over the conversation than ever and marketers have to adapt.
In a recent IBM study, CMOs acknowledged that to remain relevant they must understand the individual, not the audience. They must speak to each person in a give-and-take, one-to-one dialogue. Email remains the most effective channel to fuel such personalized and relevant communication with individuals across your sales funnel.
A new report from Forrester Consulting, commissioned by marketing automation provider Silverpop, offers little in the way of groundbreaking insights, but does provide plenty of data confirming what most already know: that many companies are failing to realize the true potential from their investments in marketing automation.
The social forms, which have up to 10 fields, prompt users to collect contact information from their fans directly within Facebook. The information gathered is then saved in the reporting section. Another feature of Social Pull is that users can put these forms -- and the related content that they are visiting -- into a so-called "like-gate." That way, the user would have to "like" the page and fill out the form before being able to access the content.
For Atlanta companies, Facebook is equal parts business network and social network.
Silverpop launched Social Pull, a free Facebook application marketers can use to create landing pages and social forms, and to capture customer information on their Facebook business pages.
Silverpop, the digital marketing technology provider, has released Social Pull, an app that helps marketers build online forms for Facebook Timeline pages, said Adam Steinberg, segment marketing director of social media for Silverpop.
Digital marketing tech company Silverpop has introduced a free Facebook app to help marketers create landing pages, social forms and capture customer information from their Facebook fans.
Let’s face it — today’s consumer is more educated, more self-reliant and more demanding. This means many things for digital marketers. Today’s marketers face the challenge of needing to reach thousands of individuals who are in and out of multiple channels, multiple times each day, at a personal level.
Silverpop recently announced significant growth in its first quarter year-over-year sales performance. Additionally, Silverpop increased its professional services revenue by about 60% and partner-generated new business by nearly 500%, also as compared to Q1 2011.
Silverpop, a digital marketing technology provider that unifies marketing automation, says it has a 50% increase in closed new business in the first quarter, versus the same period last year.
When it comes to email, a Silverpop focus, “Social is where people are having the conversation, but email is still where they are converting,” Silverpop's Laurie Hood says.
The 222-year-old flour producer remixed how it uses email to communicate with its customers, doubling both its subscriber list and revenue.
It’s no secret that LinkedIn company pages are an excellent social channel for B2B marketers -- especially if you take certain steps to ensure you’re optimizing your company’s page to its full potential.
We asked 12 b-to-b and b-to-c email marketing experts the following question: What are you doing to increase email response rates? Here are their answers.
Email marketing firm Silverpop took a look at more than 200 of the GOP candidates’ emails from Jan. 9 up to the present day. The idea? Find out how the candidates are using email and whether they’re subscribing to the same best practices and innovative techniques used by retail marketers.
Analysts at Silverpop, a digital-marketing provider, pored over 200 campaign emails sent since January by Mr. Romney, Rick Santorum, Newt Gingrich and Rep. Ron Paul — judging content, tone and effectiveness.
Web strategy, design and development provider, Whereoware knew it needed to make its clients' email marketing campaigns mobile-friendly. Working with email service provider Silverpop, Whereoware simplified its emails.
Microsoft Corp. last week hosted its Convergence Event in Houston, TX, highlighting a variety of added functionality and integrations for sales and marketing teams.
Microsoft has reached a turning point - and made the turn. They are launching their “dynamic businesses” strategy with a confidence that they haven’t shown for several years and it suits them well.
What does “automation” mean for marketers using social media? And what is the role automation should play in digital communications management marketing programs?
CoreMotives offers an on-demand, SaaS application that operates within the Windows Azure cloud, meaning no installation or maintenance is required.
Silverpop, a major player in the red hot marketing automation space, announced at Convergence 2012 that it has acquired marketing automation ISV CoreMotives, a three year old firm focused strictly on Microsoft Dynamics CRM.
Of the four major Republican candidates left seeing the party's presidential nomination, two are doing a credible job of using email, one is doing a poor job—and one is missing in action.
Marketing automation is increasing in popularity but is still approached with caution by many B2B marketers. Joel Harrison, editor at B2B Marketing, asks some of the marketing automation vendors at TFM&A 2012 what the benefits are for B2B marketers.
When email marketers consider clearing dead weight off their house file, the best approach is look at the list segment by segment.
As the divisions between work and personal life have faded, b-to-b marketers are reevaluating how best to engage enterprise decision makers. With each individual able to carry their business around with them on a tablet or phone, b-to-b marketing has sought a number of ways to reach on-the-go executives, which has meant taking a growing number of approaches from the consumer playbook.
Experts say e-mail marketers can use social information to personalize e-mail.
Adding contacts to your prospect list is the necessary first step in building a comprehensive database of preference and behaviors that will enable marketers to send automated, triggered and highly relevant messages. People are accessing more channels than ever — whether it’s email, social media, web sites or their smartphones and tablets.
We're back from the MarketingSherpa Email Summit in Las Vegas, and we've gone through our stacks of notes to give you the top five insights to improve your email marketing. You get tips on deliverability, optimizing designs, boosting lists and more.
Any traveler knows there's a big difference between sitting in a middle seat in coach and stretching out in first class. When travelers are looking to do business with travel and tourism companies, they're looking for just that — a first-class experience. This should include the way you communicate with them through your marketing messages. Here are five tips travel and tourism companies can use to upgrade their marketing programs to preferred status.
Silverpop's Loren McDonald offers his expertise and analysis of presidential candidates' email marketing during the 2012 election cycle.
Marketing automation and email service provider Silverpop Systems has introduced a new marketing consultancy unit called Product Advisory Services.
Silverpop, a provider offering advanced email marketing and marketing automation solutions, today launched Product Advisory Services, an enhanced professional services offerings.
Much has been made of the various presidential candidates mobile strategies, as well as the introduction of Foursquare as a fund raising tool.Little attention has been paid to that most basic of digital marketing strategies: email. Loren McDonald at Silverpop explores some of the trends he is noticing among the candidates thus far.
Silverpop, a provider of email marketing and automation solutions, recently reported that 20% of its new business in 2011 was driven by partner relationships. Additionally, a third of current Silverpop customers are now using at least one Silverpop partner to complement their marketing efforts through Engage.
Implementing share-to-social features to its email program helped Dairy Queen increase coupon redemptions and grow its Blizzard Fan Club database by nearly 1 million new members, to over 3.8 million members.
Richard Evans, director of marketing EMEA for marketing technology provider, Silverpop has been voted onto the board of the Direct Marketing Association’s (DMA) Email Marketing Council.
Dairy Queen recently used content and social marketing tools provided by a company usually identified for its email marketing prowess—Silverpop—to drive its fan club membership and boost store traffic.
DemandGen Report polled leading experts in the demand generation space for their outlook on these key emerging trends. As highlighted in the upcoming State of Demand Generation 2012 Report, thought leaders pointed to the following emerging trends for 2012.
Email marketing has come a long way from spamming (and irritating) consumers with mass messages that are quickly deleted. Thanks to advances in technology, marketers can target potential customers with email messages that are personalized and trackable. Plus, many email marketing services today offer solutions that include social media integration, consumer tracking, segmentation, and marketing automation.
2011 was the most exciting year yet for location-based marketing - full of growth, consolidation, new-product releases and an ever-increasing number of users. As December comes to a close, Silverpop thought they’d look back on the year that was and highlight some of the key developments in location-based marketing in 2011.
The DMA highlights significant findings from Silverpop’s 2011 Top 100 Retailers Study.
Social media check-ins provide marketers an unprecedented view into the lives of their customers and prospects. Knowing location, and understanding actual behaviors, creates opportunities to captivate an audience with greater relevance during moments when they are most receptive.
See six tactics that exploit the synergies between check-in and email programs, and allow you to increase opt-ins and better understand your audience, reaching them with relevant offers as they engage with your brand.
Holiday traditions are a big part of what makes the season so special. But, sometimes, even the most time-honored traditions need a little freshening up. Holiday marketing programs are no different. Most marketers make some kind of effort to take advantage of the big buying season, but sometimes those initiatives are colder than the frigid air outside.
With the rise of social media, marketing channel integration has never been more important. Understanding and leveraging the social buzz in order to inform other campaigns and channels—in particular that corporate workhorse, email—can produce a marketing ROI greater than the sum of its parts.
Silverpop's email delivery system can create message arcs that not only send emails out on a set schedule, but can also dynamically change the content of those emails to reflect the recipient's current relationship with a campaign.
With consumer holiday spending projected to be flat compared to last year, it's become ever-more important for retailers to deliver memorable, consistent experiences to customers across all of the channels they use, whether it's for product research, purchases, or support.
Learn how to create a landing page for your business that turns visitors into leads instead of sending them toward the back button.
Loren McDonald says the convergence of mobile, social, local and email, or “mocial,” is forcing marketers to change the way they interact with customers and prospects to ensure that they are where their customers and prospects are, all the time.
A recent E-Mail Marketing Services Vendor Landscape report published by Info-Tech Research Group ranked Silverpop as a Champion in the E-Mail Marketing Services market. Advances in consumer tracking, segmentation, and marketing automation by E-Mail Marketing Services have elevated success rates for email marketing campaigns to a very high level.
Nine Tips to Get Your Landing Page to Land More Sales
The acquisition of PlacePunch will broaden Silverpop's capabilities in the geolocation technology niche considerably. In particular, its toolset will make it much easier for companies to integrate check-in messages with loyalty programs and even multichannel initiatives, said Loren McDonald.
Richard Evans shares advice on how to use a combination of mobile, social and email for personalised messages that won't turn the customer off.
Wisteria was looking to grow its email program and will use Silverpop's behavioral segmentation capabilities to analyze open and click rates as well as the types of products subscribers view.
PlacePunch helps clients reach customers through location check-ins incorporated into multi-channel campaigns.
The move allows Silverpop to offer marketing services related to Foursquare and Facebook Places for the first time. The Atlanta-based firm told ClickZ News that email and check-ins can go hand in hand, helping grow opt-in lists and Foursquare followers simultaneously.
Bill Nussey, president and CEO of Silverpop, said the acquisition enables his company to build more relevant and engaging marketing communications for clients.
E-mail and marketing services firm Silverpop Systems Inc. said today it had bought PlacePunch, a marketing agency that runs location-based campaigns across social sharing sites such as Foursquare, Facebook and Twitter.
The addition of PlacePunch brings check-in centered offerings to Silverpop's social connect strategy.
Four industry experts, including Silverpop's Bryan Brown, were put on the "firing line" week as part of the MarketingSherpa B2B Summit 2011--and Bryan Brown came away the winner.
Richard Evans, director, marketing, EMEA at email marketing specialist Silverpop talks about the new concept of ‘mocial’ marketing– and what the implications are for retailers.
Silverpop just launched its Publish-to-Social tool. It allows customers to post or schedule posts, via Silverpop Engage, to Twitter, Facebook, LinkedIn and/or RSS feeds that coincide with their email sends.
Silverpop's new Publish-to-Social feature lets users post details of email marketing projects to social media sites.
Bryan Brown offers advice for adapting to the changing landscape in order to engage and nurture potential customers more effectively.
By allowing site visitors to register for online offers by signing in with their existing social network accounts, the process is simplified for registrants, increasing conversions.
Many marketers are looking for ways to make ecommerce simpler for the consumer; one option is the social sign-in, or allowing consumers to make a purchase using a social profile rather than creating an all-new profile for each retail hub.
Marketers will be able to ask consumers for permission to access profile information for a given social network profile when a consumer registers via Silverpop's Social Sign-In.
Ken Magill reports on Silverpop's launch of Social Sign-In
Silverpop's profiled in Econsultancy's Marketing Automation Buyer's Guide and our Director of Product Strategy Bryan Brown adds valuable insight.
Email is far from dead, per Entrepreneur Magazine and Silverpop's Loren McDonald.
Loren McDonald and several Silverpop clients share tips for leveraging timing, segmentation and content.
Silverpop client Moosejaw uses Snooze to prevent unsubscribes.
Teya Flick, director of marketing at Silverpop partner Whereoware shares four steps for developing a cart abandonment program.
Silverpop's Eric Holmen to speak at Mobile Commerce Forum.
The benefits of Silverpop's new Snooze feature are highlighted.
Silverpop's Robert Consoli shares deliverability tips with Chief Marketer.
Silverpop client Bonnier and vice president of industry relations Loren McDonald discuss publishers using email marketing to build relationships with customers.
Silverpop's Bryan Brown offers his advice on leveraging marketing automation to engage today’s new buyer.
Social and local forms of communication are gaining popularity daily, but a Silverpop survey shows that email is still playing a crucial role and the email list databases are far larger than their “likes” on Facebook or followers on Twitter.
Email is still the most effective way of reaching customers, but campaigns should also include the Web, SMS, social media, and other channels.
The results of Silverpop's mocial survey were featured.
Silverpop client DEMCO's success with cart abandonment emails is showcased.
Silverpop's Bryan Brown comments on marketers' increasing need to explore more sophisticated tools, such as Web tracking capabilities, multiple lead-scoring models and social sharing options.
Silverpop's ability to help publishers increase ROI and drive subscriptions via lead management, scoring, nurturing and CRM integration is highlighted.
DemandGenReport announces new features released as part of Silverpop's Engage 8.3 product upgrade.
B to B highlights new features recently added to Engage.
Marketing automation vendors, including Silverpop, reported an increase in revenue, customers and year-over-year growth in Q1.
B to B announces the launch of Snooze, which allows recipients to temporarily pause the receipt of company communications, and specify the date they want to begin receiving campaign mssages again.
Silverpop's Loren McDonald shares with readers of DM News why they should give recipients the option to snooze.
Silverpop's Richard Evans comments on how data helps drive relevance.
Meet the new SVP of marketing at Silverpop: Eric Holmen.
Silverpop's Richard Evans highlights several exciting email marketing tactics that travel companies can use to overcome current industry challenges by building and retaining customer loyalty.
Loren McDonald, VP-industry relations with online marketing company Silverpop, was named the winner of the first Stefan Pollard Marketer of the Year Award, at the Direct Marketing Association's Email Evolution Conference--where keynote speaker Gary Vaynerchuk discussed the need for email marketers to get more personal.
Silverpop's Loren McDonald was awarded the first Stefan Pollard Marketer of the Year Award for Excellence in Creativity & Contribution.
In this article, Silverpop's CEO Bill Nussey discusses what lies ahead for the B2B marketing industry in 2011.
Silverpop's Engage App is now available on Salesforce's ChatterExchange, providing its customers with various marketing options based on Chatter's social feed, including automatically generating Chatter posts when a prospect downloads a file, submits a Web form, reaches a pre-determined lead score or enters a lead-nurturing program.
In this piece, Silverpop's Vice President of Industry Relations Loren McDonald gives retailers advice that can yield incremental revenue opportunities and gain an edge on the competition.
Silverpop's Vice President of Industry Relations Loren McDonald talks about Facebook's new messaging platform and how it's where email needs to go.
In this article, Silverpop’s Director of Client Relationships Antonia Edmunds shares her thoughts about how social media and email marketing should complement each other.
In this piece, Silverpop's Vice President of Industry Relations Loren McDonald gives retailers several reasons to remember their customers after the purchase.
Silverpop's Vice President of Industry Relations Loren McDonald discusses how triggered emails are more powerful than broadcast emails, and Silverpop client, Carolyn Nye, marketing manager for S&S Worldwide chimes in to agree and add that abandoned cart triggers are more effective at engaging customers.
Silverpop's Vice President of Industry Relations Loren McDonald shares advice on taking transactional emails to the next level.
Silverpop's CEO Bill Nussey shares his insight on how marketers can reach buyers via the right channel and with the right content in accordance to their stage in the buying cycle.
Silverpop's Vice President of Industry Relations Loren McDonald offers retail marketers five tips to spread good cheer among online customers while increasing revenue, recovering lost purchases and building customer loyalty.
In this article, Silverpop client Tafford Uniforms talks about their "more is better" email marketing strategy and its pay off for their business. Also, Loren McDonald, Silverpop's vice president of industry relations chimes in to discuss mobile and email marketing.
With buying processes becoming less formal and sales representatives’ engagement being pushed back later in the buying cycle, lead nurturing is becoming an imperative tactic to start and maintain the conversation. During Silverpop's B2B Marketing University event in NYC, four lead nurturing levers were discussed to support the buyer-centric approach.
On page 40-41 of Marketing Times' 75th Anniversary issue, Silverpop contributes a byline article that details the future of marketing and sales teams.
Silverpop's CEO Bill Nussey shares his expert insight on what B2B marketers can learn from B2C tactics.
Silverpop's CEO Bill Nussey gives marketers insight on how to stop the noise and have real one-to-one conversations with prospects through lead nurturing.
Silverpop's Director of Field Marketing and B2B Evangelist Adam Needles shares five ways B2B email deliverability impacts demand generation programs in the DemandGen Report's Guide to Email Marketing Strategies.
Bill Nussey weighs in on the rollout of Gmail Priority Inbox. For email marketers, this is another important reminder of the importance of relevancy.
Continental Airlines has selected Silverpop as its email service provider for the United Kingdom and Ireland.
Loren McDonald, Silverpop's vice president of industry relations, separates the fiction from the facts about several key e-mail marketing issues.
Silverpop's Loren McDonald weighs in on email's continued ability to deliver valuable content and enticing offers to subscribers and customers.
Silverpop's Director of Field Marketing and B2B Evangelist weighs in on the issue of marketing automation providers offering free versions of their product. "Marketing automation platforms are pretty sophisticated tools that are there to enable and support demand gen programs through lead management processes and content marketing processes," he said. I firmly believe that the processes have to happen before or in tandem with the technologies.”
Silverpop's CEO Bill Nussey joins the discussion about IBM's recent acquisition of Unica, saying this deal "highlights the emerging importance of analyzing and acting on the behaviors of customers — and their linkages to revenues — as the primary driver for marketing programs.”
According to Silverpop's Director of Field Marketing and B2B Evangelist Adam Needles, content marketing in the modern era must be rationalized against the buyer and where they are in the buying process. "Unfortunately," he said, "too much time is spent on logistics and planning while content development is left to the end."
Fabric.com, the world’s leading online fabric store, has increased conversions and average order size by implementing a highly successful lifecycle email marketing campaign and a shopping cart abandonment program.
Silverpop's Director of Field Marketing and B2B Evangelist Adam Needles weighs in on some of the effects Gen Y is having on the selling process.
Do B2B marketers really know where their emails are going? In the latest online issue of DM News, Silverpop’s Director of Deliverability Robert Consoli tackles this question, and dispels common misconceptions about B2B email marketing while sharing best practices on deliverability.
Silverpop's Director of Field Marketing and B2B Evangelist Adam Needles definitely thinks webinars are worth it. In this article, he discusses how different kinds of webinars should be used for different stages in the sales cycle.
For some online sellers, the number of shopping carts that are abandoned exceeds the number of completed purchases. Yet many Web merchants shy away from sending triggered follow-up e-mails to visitors who left a site with unpurchased items still in their cart. Silverpop client S&S Worldwide’s success with its cart-abandonment e-mail campaign could change their minds.
Silverpop's CEO Bill Nussey is recognized in BtoB Magazine's annual Who's Who in BtoB Marketing issue. Nussey is recognized for his role in guiding Silverpop's best practices and innovations in email marketing and marketing automation.
Carefully crafted, relevant and consumer-centric email campaigns are crucial to maximizing ROI and improving overall results in today's crowded inboxes. A recent Silverpop study found that U.K. retailers are particularly savvy at ensuring their email messages rise above the clutter.
To uncover the tactics retailers are using to engage customers, Silverpop researchers reviewed the email marketing programs of top retailers in America, Australia and the United Kingdom. The findings reveal interesting similarities and some surprising differences.
Silverpop's CEO Bill Nussey offers relevant advice on the subject of aligning sales and marketing teams to achieve optimal results.
The number of Australian businesses seeking on-demand marketing solutions continues to grow rapidly in 2010, with email marketing provider Silverpop signing a raft of new clients across a broad range of industries in the last six months.
It's not easy to be a B2B or a B2C marketer these days. Both sides are struggling to grab attention and keep it while also seeking new ways to drive revenue and prove their worth. Silverpop CEO Bill Nussey points out that the two groups have more in common than just these challenges and can learn quite a bit from each other.
Silverpop's Vice President of Marketing Scott Voigt shares details on how B2B marketers can implement a more multichannel and social approach--much like their B2C peers--to generate revenue.
Australian email marketing strategies on par with global standards but are lacking in some areas, indicates a Silverpop white paper that compares Australian email marketing with that in US.
To make your message stand out in an era of engagement marketing, marketers must listen to their customers. Silverpop's Loren McDonald discusses ways to find out what interests and appeals to your subscribers.
A Silverpop survey of B2C and B2B marketers revealed which marketing tactics they think work best, and half said "identifying the best time to send emails" delivered best results.
If you’re a B2C marketer and think your B2B counterparts have it easier, you’re wrong. The opposite is also true. Both sides seek new ways to drive revenue and increase ROI, and struggle to make their messages stand out among cluttered inboxes. Loren McDonald, vice president of industry relations at Silverpop, explains more.
Silverpop customer Cuddledown, a multichannel retailer specializing in bed comforters and other home furnishings, is engaging its best customers by sending them more relevant marketing e-mail based on data such as purchasing history.
Silverpop's recent poll of more than 1,800 marketers (“Exploring the Differences and Similarities of B2C and B2B Marketing Tactics”) found that while 42% of b-to-c marketers are including links to social networking sites in their e-mail marketing campaigns, only 29% of b-to-b marketers have done similar integration.
Said Bill Nussey, Silverpop's CEO: “For some time now, I felt that the solutions supporting BtoC and BtoB marketers should come together into a single, scalable platform that makes the unique tools of each marketing discipline available to all, and our clients have overwhelmingly agreed.”
Silverpop recently announced the launch of a new digital marketing platform designed to combine email-marketing tools with its top-ranked marketing automation and lead management applications.
Business-to-business (B2B) and business-to-consumer (B2C) e-mail marketers have different targets, but the goals they share mean they agree on the effectiveness of several tactics.
According to a Silverpop poll, both groups consider identifying the best time to send messages the most effective e-mail marketing tactic.
Silverpop Vice President of Client Support Clara Hoban tells companies how high-level customer support can help them create a strong brand, enhance reputation, build loyalty, showcase maturity, and create a more personal relationship with its customers.
According to Silverpop's Vice President of Industry Relations Loren McDonald, the role of e-mail marketing is being driven by people's behavior and successful B2B marketers are using e-mail as a strategic tool to move people down the sales funnel.
Silverpop client Brian Vass, vice president of marketing, The Sant Corporation, talks about moving beyond trade shows to warm leads with a lead-scoring system based on a series of e-mails.
Rae Thompson, vice president of marketing for USA Financial, talked to BtoB Online about their lead management program before Silverpop and the record results they've achieved since implementing the powerful marketing solution.
Silverpop has announced the launch of a new digital marketing platform that combines sophisticated email marketing tools with its top-ranked marketing automation and lead management applications.
Silverpop has debuted a new suite that fits the needs of both B2C and B2B marketers at once.
Silverpop launches its new Engage 8 platform, which will offer the CRM, marketing automation, lead management and lead nurturing solutions of the B2B product, combined with the e-mail and social tools of the B2C marketing solution.
How can companies thrive in a marketplace gone social? Silverpop's Vice President of Marketing Scott Voigt suggests the three E's--engage, enable and evaluate.
Online conversations are occurring with more regularity as people increasingly turn to social communities, networks and blogs to voice their opinions—good and bad—about various brands and businesses. How can companies thrive in this marketplace gone social? Silverpop's Scott Voigt suggests you follow the three “E’s”
Silverpop achieved record sales performance in 2009, growing its client list with the addition of prestigious consumer brands and leading B2B companies.
Follett Software Company achieved an 8,000 percent ROI on an email campaign powered by Silverpop.
While the best gauge of marketing success is whether an email program meets the company’s business objectives, benchmark data provides an understanding about what works well and what needs to be tweaked. Loren McDonald, vice president of industry relations at Silverpop explains more.
Silverpop has partnered with ClickTale, the industry leader in Customer Experience Analytics, to help customers more effectively track consumers’ online behavior and better understand what engages them.
Transactional e-mails—order confirmations, shipping notifications, billing statements, and the like—are known to have appreciably higher open rates than marketing e-mails. So if you’re not using these messages to bolster your brand’s relationship with the recipient and even to encourage additional sales, you’re truly missing out on a prime opportunity.
Silverpop's B2B Evangelist Adam Needles breaks down two major challenges encountered by new adopters of marketing automation.
There are new innovations and proven tactics for better engaging customers and driving revenue. Silverpop CEO Bill Nussey shares five.
Silverpop's Loren McDonald comments on this year’s crop of Valentine’s Day’s e-mails.
Loren McDonald, vice president of industry relations for Silverpop, joins other industry leaders in offering suggestions as to what marketers should strive to improve in the year ahead.
According to Selling Power, reputation sets Silverpop apart from other marketing solutions. In this product highlight, Silverpop is featured for its strong performance and consistent praise by marketing automation experts.
East Coast, a U.K. travel company, recently teamed with the e-mail marketing and marketing automation specialists at Silverpop Systems Inc. to explore more effective uses of e-mail marketing.
Silverpop, the world's only provider of both email marketing and marketing automation solutions specifically tailored to the unique needs of B2C and B2B marketers, was named a Finalist in the "Front-Line Customer Service Team of the Year" category in the fourth annual Stevie Awards for Sales & Customer Service.
Vice President of Forrester Research Laura Ramos discusses the results of her latest Silverpop-commissioned study, "How Managing Leads Pays off in a Stronger, More Qualified Pipeline."
Email marketing firm Silverpop said that as the travel and tourism industry looks toward a recovery -- albeit gradual -- its clients are increasingly turning to interactive marketing, including email, to stand out.
Silverpop's Director of Field Marketing Adam Needles weighs in on B2B marketing in 2010, and predicts that in two or three years the market will see a lot of new features and expansion of the way marketers use these tools to address buyers further up and further down the funnel.
While recession concerns linger, marketers remain positive about email’s ability to cost-effectively increase customer loyalty and drive revenue.
Silverpop's Vice President of Marketing Scott Voigt informs B2B marketers how Webinars can create win-win scenarios by continually supplying their prospects with information that helps reach their own business goals.
Silverpop client Cuddletown, a home goods and apparel merchant, grew its fourth quarter direct sales by 53% over 2009. In this article, the company explains how they enhanced their email strategy and created special offers for certain segments of their list.
B2B marketers who develop consistent lead-management processes––along with careful investments in automation––achieve stronger, more qualified sales pipelines, according to interviews conducted by Forrester Consulting on behalf of Silverpop.
Weight management program and food company Atkins Nutritionals has launched a sampling campaign to grow the company's e-mail and direct mail database. The effort is Atkins' first with Silverpop, which is also helping the company change its newsletter's frequency from monthly to weekly.
Silverpop's Director of Product Management Bryan Brown weighs in on CRM integration and emphasizing and defining a lead nurturing process.
Email marketers say the recession continues, but nearly 90% will invest as much or more in the platform in 2010 than they did this year. A survey from email marketing firm Silverpop shows 41% are planning on boosting spending and an additional 47% are looking at making no cuts.
A Silverpop analysis of B-to-C email marketing campaigns leading up to the holiday selling season found more emails being sent to more people as open and click rates held steady.
Silverpop CEO Bill Nussey says the email marketing firm is frequently approached by investment banks urging it to go public. But while an IPO is the end game, he said there is still more time on the clock.
The new Raab Associates Inc. report, sponsored by Silverpop, advises B2B marketers to maximize relationship-building at every stage of the buying process.
Robert Consoli, director of deliverability for Silverpop, comments on reports that e-mail deliverability issues are up.
A new Silverpop study shows that online marketers’ e-mail lists are significantly larger and their mail volume is higher this Christmas-shopping season over last while open and click rates have held relatively steady.
Silverpop client LeanLogistics discusses how it uses online lead management and lead nurturing programs to increase revenue.
Silverpop's latest white paper suggests that growing businesses should use customer reviews as part of their email marketing efforts.
Social networking, SMS, and customer reviews aren’t in and of themselves new concepts. But using them in conjunction with email is, if not new, underused, according to marketing solutions provider Silverpop.
Silverpop's CEO Bill Nussey lets B2B marketers know that they need planning, creativity and technology working in close concert with one another to achieve lead-management success.
Silverpop's Vice President and General Manager of International Markets Will Schnabel discusses engagement marketing tactics that work.
Silverpop and its customer Diapers.com are included in a blog posting about improving email performance in 2010.
Silverpop, an Atlanta-based e-mail marketing solutions provider, has strengthened its position as the service provider of choice for the online gaming industry by adding several well-known firms to its growing client roster.
A new study of social email practices by Silverpop has found that ‘social sharing’ (in which recipients share noteworthy emails with their friends on social networks) already outperforms ‘forward-to-a-friend’ linking.
For Mint.com, attention to detail has helped it increase the response rates of its various e-mail programs.
Silverpop Engage B2B client USA Financial adds lead qualification and increases their sales pipeline by more than 50%.
Silverpop distributor, Engage Digital, has appointed a new head of its sales team to boost the sales effort for Silverpop’s email marketing and marketing automation solutions in the Australian and New Zealand market.
Advice on avoiding being labeled a spammer by making the unsubscribe process easy and hassle-free.
Loren McDonald, VP-industry relations at Silverpop, provides tips to help marketers recover from an email gaffe gracefully.
An email campaign, promoting a recent IKEA store opening in Charlotte, N.C., which
won a bronze Engaged Marketer award from Silverpop, is discussed.
Silverpop has experienced significant client and employee growth during the past year, the company reports, requiring extensive expansion of its facilities throughout the United States and Europe.
Atlanta Business Chronicle talks with Scott Voigt, Silverpop's vice president of marketing, about the company's recent growth, which includes new jobs and expanded office space.
Though only about a year old, social sharing of marketing emails boosts click-throughs and open rates, according to a new study from Silverpop.
Silverpop's CEO Bill Nussey joins a panel of experts to discuss the evolving nature of e-mail marketing, its integration with other channels, pitfalls and future best practices.
Miles Media, an agency that specializes in marketing for travel and tourism bureaus, is using Silverpop's Share-to-Social tool for its clients' e-mail marketing efforts.
According to Silverpop's Richard Evans, "social e-mail" has the potential to be the new viral, but only if you tap into the right resources.
Social-media-share links’ average click through is significantly higher than forward-to-a-friend links’ click throughs, according to Silverpop.
Social media "share" links generate clicks in e-mail campaigns for an average of 6.8 days, according to a recent study by Silverpop.
Silverpop has added to its e-mail service a Web site abandonment tracker tool from SeeWhy Inc. to automate e-mail remarketing.
Will Schnabel, vice president and general manager of international markets at Silverpop, offers actionable advice on the marketing buzzword 'behavioural targeting.'
Brian Vass, director of marketing for The Sant Corporation, talks about his use of Silverpop Engage B2B for his lead nurturing and lead scoring campaigns and the results he's garnered.
Will Schnabel, vice president of international markets for Silverpop, offers advice on how to fix six common email marketing mistakes that can affect a program’s ability to attract and retain subscribers, boost loyalty and increase revenues and return on investment.
Dianna Dilworth's Inbox Insider column centers around Silverpop's recent B2B Marketing Survey, upcoming B2B University and the unique relationship-building skills B2B marketers possess.
Scott Voigt, Silverpop's vice president of marketing, offers commentary on ways retailers can use e-mail to deepen their ties with customers and boost sales.
Silverpop's recent survey reveals B2B marketers concerns and goals.
Silverpop's Vice President of International Markets Will Schnabel lets marketers know that measuring marketing ROI is about more than simply justifying budgets.
Silverpop's B2B Marketing Survey finds turning leads into opportunities tops B2B marketer's agendas.
Last year, online fabric store Fabric.com revamped its e-mail program to be more life cycle and behavior focused and since then has seen open and click-through rates double and conversions increase by 43%. The e-commerce site wanted to increase e-mail engagement and in April 2008 began working with their e-mail services firm Silverpop to do so.
An exciting new age in marketing has arrived in which interacting and building relationships with customers is the key to delivering unprecedented ROI explains Will Schnabel, vice president and general manager of international markets, Silverpop.
Silverpop's Deliverability Manager, Robert Consoli, shares his expertise on the best kind of opt-in.
Since initiating a segmented e-mail program through Silverpop Engage, Fabric.com has boosted e-mail conversions by 43% and doubled open rates.
Silverpop CEO Bill Nussey is recognized by BtoB Magazine as a marketing leader.
Silverpop's vice president of industry relations encourages marketers to use social media to engage in social dialogues, but warns it must be done correctly.
LeanLogistics talks about its success after implementing Silverpop Engage B2B for its lead nurturing program.
Silverpop CEO Bill Nussey discusses the importance of relevancy, especially as email frequency increases.
Will Schnabel, Silverpop's vice president of international markets talks about how good lead-nurturing messages provide insight and solutions, not overt sales pitches and ensure that prospects will immediately think of your company when they are ready to buy.
Silverpop has integrated its Engage B2B demand-generation application with the back-office solutions offered by NetSuite.
Silverpop has expanded operations in Australia and New Zealand.
Silverpop Engage B2B client, USA Financial, talks about how they used the lead management solution and increased their sales pipeline by more than 50 percent.
Online retailers are sending more e-mail, but they aren’t getting any better at offering customers choice. The top 500 retailers in the study—ranked by revenue—sent a total 3,242 e-mails during the 30-day evaluation period last year, compared to 2,645 in 2007, according to a new study from Silverpop.
Silverpop hires Kelly Thompson as vice president of production operations and promotes Clara Hoban to vice president of support services.
Silverpop promotes Clara Hoban to vice president of support services and adds Kelly Thompson as vice president of production operations.
Laura Ramos, vice president and principal analyst for Forrester Research, recently viewed Silverpop's new Campaign GUI feature and decided it set the bar for all B2B campaign tools.
Silverpop Engage B2B unveiled its new Campaign Graphical User Interface (GUI), which is designed to give marketers a drag-and-drop editor to create campaign flows.
Silverpop Engage B2B client, Pauline McCormack, talks about how the product's new Campaign GUI is easy and helpful at mapping out and building campaigns.
Silverpop's new GUI allows marketers to "see" the different paths which sales leads can take depending on the content and layout of an email message. From single-track campaigns to complex, multiple track options, marketers can quickly make decisions about the content of their message.
Silverpop Engage B2B launches its new campaign GUI to help marketers easily visualize the marketing-sales funnel.
Silverpop unveils its new campaign GUI feature, which gives clients a drag-and-drop, storyboard-like editor to create campaign flow for their lead management programs.
Smarthome, an e-commerce site owned by SmartLabs Inc. that sells electronic products for the home, has selected Silverpop for its e-mail marketing program.
Silverpop gives a definitive answer to digital marketers that have pondered what the best time and day is to send out e-mails with its new send-time optimization system that determines the best delivery time for each recipient on a mailing list.
Silverpop Engage B2B client, ControlScan, talks about its favorable results using the solutions' email marketing tool to engage customers about the importance of compliance.
Encyclopaedia Britannica was one of five companies that tested a new feature from Silverpop, which enabled them to target e-mails to the day and time the intended recipient is likely to be perusing their inbox.
Silverpop has launched its Send Time Optimization tool, which delivers messages at the precise day and time the recipients are most likely to be in their inboxes.
Atlanta-based Silverpop has leveraged the Munich-based European Founders’ investment and business contacts to launch operations in Germany.
Silverpop client Encyclopaedia Britannica finds that emails sent using the Send Time Optimization feature generate 40 percent more revenue.
Silverpop's Loren McDonald discusses the best time to send emails so recipients are most likely to read them.
Silverpop's Will Schnabel discusses the decrease in "interruption" with the arrival of engagement marketing.
Silverpop's Ted Roberts weighs in on a new anti-spam bill in Canada.
Silverpop's Loren McDonald discusses the differences in social media and email and the impact of each.
Silverpop CEO, Bill Nussey, discusses the company's new Send-Time Optimization tool, which analyzes recipient behavior on a rolling basis to predict the ideal message delivery time for each address on the mailing list.
Silverpop client, Encyclopaedia Britannica, has been testing a feature in its Engage solution that determines the best time to send an email to each recipient on a list based on his or her individual behavior.
Silverpop's Loren McDonald offers tips for testing email marketing programs.
Silverpop client, Unum Group, sees an increase in its emails with the use of Silverpop's Landing Pages features.
Silverpop's Loren McDonald discusses the importance of transactional emails.
Silverpop's Loren McDonald gives several tips on how marketers should use email to listen to customers.
Silverpop CEO Bill Nussey discusses three benefits of using social email marketing.
Silverpop's Will Schnabel talks about how engagement marketing helps marketers gain and in-depth understanding of customer pain points, which is an important component upon which to build messaging and product development.
Silverpop Engage B2B client, WorkForce Software, sees a 70% increase in its year-over-year sales after implementing the marketing automation solution.
Silverpop's Will Schnabel offers the latest tips and techniques on engagement marketing.
Silverpop CEO discusses how engagement marketing gives audiences the chance to respond to and interact with your company to build brand loyalty.
B2B Marketing talks with Silverpop regarding its expectations of rebranding Vtrenz to Engage B2B.
Silverpop Engage B2B client, Brainshark, cites the lead management solution as a major building block in helping them create a complete picture of its prospects (page 12-13).
TMG talks about how they created an enterprisewide database and email management program with Silverpop.
Silverpop's CEO Bill Nussey talked to eMarketer about trends and best practices in email marketing.
Silverpop's Scott Voigt discusses the dual functions of email and how it, along with lead management solutions, should be used to engage customers and prospects.
Silverpop's Loren McDonald talks about the importance of using email as a two-way medium to engage customers in a meaningful dialogue.
Silverpop's Eric Stablow gives important recommendations on commercial email design.
Silverpop's Will Schnabel discusses how the economic crisis may boost the demand for lead management solutions, because they improve efficiency.
Silverpop's Loren McDonald jumps on his soapbox to help B2B marketers understand they must show their strategic value - or else.
Silverpop client, TMG, discusses how they were able to merge their email databases and achieve stellar results.
Silverpop's Stephen Guerra talked to EU University's current and prospective clients about the role of email in a broader marketing strategy.
Silverpop's Loren McDonald outlines shady list-building approaches that could seriously harm a marketing program.
Silverpop's CEO Bill Nussey explains how Silverpop's Share-to-Social feature is measurable and effective.
Silverpop's Will Schnabel shares his lead generation insights for the current economic climate.
Silverpop's Will Schnabel gives tips on email best practices in the B2B world.
Silverpop's Vtrenz is named highest in overall business value and market suitability by Forrester Research
Silverpop's Loren McDonald discusses the dangers of raising email frequency above a subscriber's tolerance.
Silverpop CEO Bill Nussey offers solutions for email marketers to improve their relationships.
Silverpop's Loren McDonald shares some key insights with the water technology industry.
Online personalization services firm Sitebrand teams with Silverpop in a move to upgrade their e-mail product offering for online marketers.
Bauer Media signs Silverpop to send automatic, personalized emails to its three million email subscribers.
Silverpop CEO, Bill Nussey, shares his winning strategy for growth in a down economy.
Bauer Media appoints Silverpop to implement an email customer relationship management program.
Silverpop Vtrenz client, Starr Tincup, shares its cost savings benefit from choosing the lead management solution.
Bauer media has appointed Silverpop to create a wide-ranging email CRM program as part of its digital marketing drive.
Silverpop receives investment from firm.
Silverpop Conducts a Spam Study
Silverpop's Loren McDonald shares his insights to help BtoB marketers gather the right data for their marketing campaigns.
Silverpop Vtrenz client ControlScan implements a lead nurturing system based on activity-triggered campaigns.
Publisher Macmillan selects Silverpop as its email service provider.
Silverpop's CEO Bill Nussey shares his thoughts on the future of email.
Silverpop's Loren McDonald shares tips on how to use email to build lifetime customer value.
Silverpop's Loren McDonald shares his thoughts on segmenting.
Silverpop's Email Marketing Strategy blog by Bill Nussey makes the week's International Marketing Review list.
Silverpop merges email marketing with social networking.
Silverpop's Share-to-Social feature turns email into socially enabled viral messages.
Silverpop closes the gap between email and social networking.
Silverpop's new Share-to-Social feature lets email recipients post email messages they receive to their Facebook or MySpace social network pages.
Silverpop's releases new report, “Benchmark Study of Lead Management Practices,” detailing the key measurements of successful campaigns.
Silverpop client Diapers.com uses Share-to-Social feature to build brand awareness on social networking sites.
Silverpop's new Share-to-Social feature feature that lets e-mail recipients post e-mail messages they receive to their Facebook or MySpace social network pages.
Silverpop’s announces the new Share-to-Social feature that incorporates social networking into email programs.
New Silverpop study finds Web visitors can tolerate a large number of questions as they can be answered in two minutes or less.
Silverpop's Loren McDonald shares tips on how to grow a quality email list.
Silverpop client Diapers.com reminds busy parents to complete their purchase with abandoned shopping cart messages.
Silverpop partner SkyEurope uses customer insights from its email marketing database to respond to email recipients' preferences and actions.
Silverpop client Diapers.com details their shopping cart abandonment campaign in this case study.
Silverpop's Vtrenz client EDGAR Online expanded their online demand-generation tactics to deliver improved results with their qualified leads.
Silverpop's Mike Weston shares insight on how email marketing will continue to grow.
Silverpop's Vtrenz now offers dashboard reporting which provides users with on-demand marketing information, reports and graphic summarizations.
Forrester Research offers tips for selecting an e-marketing service.
Silverpop's Vtrenz shares several strategies for avoiding blacklists and spam filters.
Silverpop's Loren McDonald share why email messages are an excellent way to renew or strengthen bonds with former customers who have disengaged with your marketing program.
Silverpop's Loren McDonald shares why preferences can make the unsubscribe process go much smoother.
Customer management software provider Netsuite adds features that vendors like Silverpop can use for knowledge-management functionality.
Silverpop's Loren McDonald and other experts offer tips to improve your subject lines and how to test their effectiveness.
Company's using the BtoB lead management platform will be able to receive insightful marketing information on demand that can help build credibility for marketing initiatives from c-level executives and keep successful programs fully funded.
Silverpop’s Vtrenz solution added a dashboard reporting tool enabling clients using the lead management platform to receive marketing data in the form of graphic summarizations of various marketing metrics.
Lead scoring is a complex process, but following several suggestions, including a White Paper from Silverpop's Vtrenz on lead scoring, can simplify the process.
While co-registration can be an efficient and fast way to build up a list, for the inexperienced it can cause significant problems. According to a study by Silverpop, one-third of marketers fail to follow-up immediately, risking subscribers’ ire and unresponsiveness.
Some marketers lack the basics when it comes to email marketing best practices and Elaine O'Gorman, Silverpop's senior vice president of marketing and product strategy, shares some thoughts.
Silverpop's Director of Deliverability Ted Roberts shares tips on how to repair your reputation with ISPs.
Silverpop cuts costs and expands storage capacity with ONStor.
Silverpop's Will Schnabel dispels some of the myths about email marketing in Europe and Asia.
Part of Silverpop's international expansion, Schnabel will oversee strategy across European and Asian markets.
Schnabel will oversee Silverpop's expansion throughout Europe and Asia.
Silverpop receives $15 million in funding for acquiring companies with complementary technologies in the hosted services market.
Silverpop secures $15 million in funding which will be used to acquire companies with complementary technologies.
Silverpop's Loren McDonald shares thoughts on the BtoB market's focus on sales lead generation.
Silverpop's Will Schnabel explores lead scoring and how to separate the highly motivated prospective customer from the mildly interested.
Silverpop's deliverability director, Ted Roberts, shares a deliverability tip to help marketers get their message to the inbox.
Silverpop will develop an email marketing campaign for Play.com customers.
O'Gorman now senior vice president of marketing and product strategy.
Silverpop client Second Act score big with Fantasy football campaign.
The legal ins and outs of email marketing.
Silverpop's Mike Weston relfects on the usability email software and if that is helping drive the production of campaigns in-house.
Industry veteran Loren McDonald joins Silverpop as vice president of industry relations.
Silverpop client Second Act, an e-retailer, tests the best time to send email to increase click-through rates and conversions.
Marketers continue to struggle with the effective use of landing pages according to a 2007 Silverpop study.
Vtrenz, a Silverpop company, explores how to measure the effectiveness of a marketing program.
As mobile devices evolve beyond basic cell phone capabilities, marketers must expand their view about mobile as a marketing channel.
The partnership will allow marketers to track Web site visitors and schedule automated e-mail communications around recipient behavior.
Silverpop enables customers to seamlessly move targeted segment data to its email marketing solution.
Allows customers to use Coremetrics’ LIVEmail 2.0 interface within its platform.
Retail marketers are learning to ask customers for more than just e-mail addresses, according to a new Silverpop study.
Improper e-mail rendering can cause creative marketing campaigns to miss their mark.
Having a clean, current list is a challenge for many marketers' according to a recent survey by Silverpop.
Many marketers are not taking full advantage of the possibilities of e-mail marketing, according to the new Silverpop study.
The new Silverpop study found that growing lists remains a challenge for all e-mail marketers.
New Silverpop study examines the list growth tactics of retailers.
Silverpop's Elaine O'Gorman explains the results of the company's latest research study, evaluating best practices on landing page development.
Silverpop's Director of Product Marketing Scott Voigt, speaking at ACCM in Boston, notes that RSS feeds are empowering to consumers because they allow users to easily subscribe - and unsubscribe - to content they want without registering.
"Silverpop's worldwide sales organization will provide Vtrenz the largest and broadest sales force in the demand management industry."
Research analyst Shar VanBoskirk thinks the Vtrenz acquisition is a good move for Silverpop and an even better one for Vtrenz.
E-mail service provider Silverpop announced yesterday it has acquired marketing automation and lead-management company Vtrenz (pronounced vee-trends) for an undisclosed sum.
Silverpop is among the first ESPs to offer CertifiedEmail, enabling clients' messages to be delivered with a unique trust icon indicating the authenticity of each individual message.
As the busy online shopping season approaches, savvy marketers are toiling to develop email campaigns that are timely and relevant. Key to relevance is a solid, robust preference center program. Silverpop's Vice President of Strategy Elaine O'Gorman explains how to move your email program from a marketer-centric system to a more effective customer-centric approach.
Forbes.com and Hewlett-Packard recently ran a personalised email campaign to support their multi-channel marketing efforts for a joint business education centre, and course enrolments increased by over 1,500 percent.
Email marketers are answering the call for more precisely targeted customer communication by taking the lead from their marketing-researcher counterparts and including surveys and polls in their campaigns, says Elaine O’Gorman, vice president of strategy for Atlanta-based email marketing services provider Silverpop.
Forbes.com and Hewlett-Packard use email to promote a joint, online Business Learning Center and have seen course enrollments increase by 1,537 percent.
Ranked as one of the premier permission-based email marketing service providers in the world, Silverpop tracks tens of billions of email messages annually for prestigious clients that include, Mazda, GMAC, Sallie Mae, UBS, JetBlue Airways and more. The storage platform is mission-critical to Silverpop's business model.
Women in Technology (WIT), the leading association devoted to the development of Georgia's businesswomen in the technology industry, has selected Silverpop Vice President of Strategy Elaine O'Gorman as a finalist for the 2007 Women of the Year in Technology Awards.
Retailers have invested huge sums into making their brand names powerful, yet two-thirds of the largest retailers never or rarely ever use their brand names in the subject lines of their emails.
People sign up to receive your messages because they anticipate a relevant and enriching experience. When you deliver, they reward you with loyalty and high return on investment. When you don't, they walk away. Silverpop CEO Bill Nussey shares five core strategies to encourage people not only to join your list, but continue to respond over the long term.
The Board of Directors of email service provider Silverpop has recognized two members of the company’s management team with promotions.
Silverpop CEO Bill Nussey explains why it's better to invest in your email marketing program rather than simply spend more of the same old money.
Transactional emails are underutilised as marketing vehicles by online retailers, concludes a study of 84 top online retailers conducted by global email service provider Silverpop.
A lack of customer data and difficulty with analyzing campaign results are the top hurdles facing email marketers, according to a recent JupiterResearch study commissioned by email service provider Silverpop.
Looking forward, the dominant online marketing trends for 2007 include increased consumer relevance, improved execution, enhanced focus on testing and metrics, and according to Silverpop VP of Strategy Elaine O'Gorman, a move toward a more channel-agnostic marketing approach.
Multimodality is the future. Bill Nussey of Silverpop and Brent Hill of FeedBurner led a great discussion on RSS and set the table for many future discussions on content distribution as the key–and the channel as the enabler.
As far back as there has been advertising, marketers have been not only trying to identifying who their customers are, but also trying to understand what makes them tick — and trying like heck to figure out which campaign elements make them buy and which do not.
This year saw a select few email service providers and marketers begin to implement three tactics that promise to build trust and loyalty and generate fantastic returns. So without further ado, here is my holiday gift to you: Three cool things you can do with email in 2007.
Thirty-four percent of 422 email marketers surveyed by JupiterResearch on behalf of email service provider Silverpop said a lack of customer data is the No. 1 challenge they face in their email marketing programs.
While email marketers have begun this holiday season by predictably sending more messages, individual campaigns are going out significantly smaller, according to Silverpop VP of Strategy Elaine O’Gorman.
Agency E-marketing Strategies tapped Silverpop to provide e-mail marketing services like analyzing campaign results to its clients.
Using email to drive customer retention is a big challenge for today's email marketers, but finding out what works and what doesn't, through testing and adapting, is the key.
Silverpop is the only company to consistently rank in the top five of the highly anticipated annual Email Buyer's Guide from JupiterResearch.
If RSS is the ultimate consumer-controlled media, what's holding up its adoption? Recent research shows RSS adoption lags some early expectations.
Silverpop CEO Bill Nussey shares his insight and expertise with Email Insider readers.
Competition for space in your inbox is fierce, but a new study from Silverpop, an email marketing service company, may provide some helpful tips for increasing your click-through rates.
Email newsletters with formal greetings and multiple paragraphs do not work anymore as they are evolving into richer media, email marketing firm Silverpop found in a recent study of 600 emails.
Business-to-consumer and business-to-business email campaigns require vastly different creative tactics in order to drive the highest response, according to a study released yesterday by email service provider Silverpop.
A study of b-to-b e-mail marketing messages by email marketing company SilverPOP identified several creative elements that boosted open rates and click rates.
Coremetrics' integration with the IBM Websphere Commerce Suite, email service provider Silverpop and SAS Marketing Automation played a major role in Blair’s decision.
Ironic as it may sound, commercial emailers are jubilant about a new feature Microsoft's rolling out: an "unsubscribe" button.
Email service provider Silverpop will provide email marketing services to clients of Net Gain Interactive, a Minneapolis-based interactive agency.
You can't judge a book by its cover, but that's exactly what many readers do when deciding whether to open e-marketing messages.
3PAR(R), the leading provider of Utility Storage, announced today that Silverpop, a leading email marketing solutions, strategies and services provider, has selected 3PAR Utility Storage with Dynamic Optimization to deliver, track and archive its mission critical opt-in email campaigns.
Imagine creating and sending a print mail piece only to find out that before delivering it, the U.S. Postal Service stripped out the graphics and put little symbols where pictures used to be.
Silverpop CEO Bill Nussey offers his expert insights to iMedia Connections in this two-part interview
Silverpop CEO Bill Nussey offers his expert insights to iMedia Connections in this two-part interview.
Email list-growth tactics that work well in the U.S. don’t necessarily succeed in Europe, according to a recent study by email service provider Silverpop.
Should you put email recipients’ names in subject lines? Not anymore, say experts. Not too long ago, leading a subject line with the recipient’s name would reportedly boost response rates. However, according to Elaine O’Gorman, chief strategy officer of email service provider Silverpop, email personalization can still work if it has a purpose.
In a world where most of Silverpop's competitors have been snatched up by bigger players, Bill Nussey, CEO of Silverpop, remains committed to forging partnerships to strengthen his company's value to customers as opposed to being another in a long line of acquired e-mail companies.
Silverpop CEO Bill Nussey details individualized RSS feeds during panel session at DM Days New York '06.
Silverpop adds staff to product development group.
Email marketers want to increase the size of their mailing lists, however, prospecting to strangers in the hopes of recruiting new customers seldom produces the desired results.
New Silverpop study details successful list growth tactics.
Silverpop CEO Bill Nussey explains why mailing to rented or purchased email lists won't establish the trust you need to reap -- and keep -- customers.
Many email marketers are planning to use list-growth tactics that others said didn’t work very well, according to a recent survey by email service provider Silverpop.
In a survey conducted by Atlanta-based email services provider Silverpop, email marketers ranked the four most successful methods of growing their email lists.
Optimizing the integration between your email marketing and Web analytics platforms enables you to more efficiently target and trigger email campaigns based on Web site clickstream data, explains Silverpop VP of Strategy Elaine O'Gorman.
Silverpop CEO Bill Nussey explains why RSS will soon become the internet content delivery channel of choice, and why that's good for marketing.
Retailers are passing up opportunities to lower the number of people who opt-out of email marketing campaigns, a Silverpop study finds. If nothing else, retailers should learn why consumers are opting out, it says.
Online retailers that let email subscribers change their preferences when they're in the process of opting out can keep some of those customers on their lists, according to a new study by email marketing firm Silverpop
Silverpop is now partnering with four of the major Web analytics firms: Omniture, Coremetrics, WebSideStory and WebTrends.
New email laws threaten to undermine reputable marketers.
The rampant merger and acquisition activity in the email marketing industry over the past 18 months has led to competing predictions about where it's headed. Silverpop CEO Bill Nussey examines where the market is really likely to go, and how marketers can ensure they make smart choices amidst all the changes.
If you know how, email makes it easier to ensure your campaigns are successful and well received nearly every time, according to Silverpop CEO Bill Nussey.
Casting email campaigns like a net across a sea of unsuspecting recipients is seldom a good idea. However, according to Silverpop Strategy VP Elaine O'Gorman, with careful targeting you can use email as a customer acquisition tool.
After backpedaling and recasting the CertifiedEmail service provided by Goodmail as an optional add-on to its existing Enhanced Whitelist, stakeholders are still divided on the potential effectiveness and wisdom of the move.
The secret to successful email marketing: be succinct
Silverpop CEO Bill Nussey and others think AOL will get too much sender and customer backlash to do away with its Enhanced Whitelist.
Is using email as a customer acquisition tool really such a bad idea?
Silverpop CEO Bill Nussey looks at the real power behind email campaigns.
Always a hot topic among email marketers, the ongoing discussion of whether to send your campaigns via HTML or text is an important decision that has implications on both the sender and recipient side.
Silverpop named Court Cunningham and Thomas Smith to its board.
The most successful email marketing programs are built on a strong foundation—a core of ideas that can support even the most sophisticated and complex campaigns.